Refresh or Replace Your Exterior Signage
Practical Reasons to Update Your Outdoor Signage
First Impressions Matter
Have you heard the saying, “it takes all but 7 seconds to make a good impression”? Outdoor signage is no exception to that rule. For this reason, it is imperative that all your signage is compelling and designed well. All businesses require well-designed signs. In addition to catching customers’ attention, these installations bolster brand recognition. Today, there are many options of signage available. By replacing old signs with a new design using the latest fabrication technology coupled with durable materials, you can update, refresh, and improve the look of your business. A drastic change is not even necessary. Often, all that is needed is to refresh and restore your original sign.
Evaluate the condition and effectiveness of your outdoor signage once a year. Is it worn, faded, missing letters, or has your company’s branding changed, and your sign is no longer promoting your business or message? Whether it’s a monument sign, a pylon, or a marquee with your company logo that directs people to your location, your main outside sign is the silent salesman of your brand. They work 24/7 year in and year out to draw clients and visitors to your place of business. Vital to your brand recognition, it’s profitable for you to keep them updated and looking sharp!
Outdoor signage is usually the first ones people see to attract them to your business. What statement is your sign saying? You may not realize this, but customers that see signs in distress may assume the company is in the same condition. The potential negative conclusion can decrease your business while competitors enhancing and improving their signs can gain new business.
Running a business requires a great deal of effort. Whether it’s one location or a franchise spread across several counties, you’ve got one shot at capturing the public’s attention and drawing them into your business. Signs on your business’s exterior convey a lot of information. That is why they are so important. Curb appeal can improve foot traffic, drive up sales, and increase the value of your property. Signs provide directions, carry your message, and are perfect for promoting your brand’s activity.
Wear and Tear on Your Exterior Signs, Options to Fixing Them
Exterior signs, no matter how well-made, can wear down with time. Year after year, exposure to the elements can be damaging. Like everything else, outdoor signs have a limited life span. Signs will inevitably show some signs of wear and tear over time, regardless of how strong the laminate is and durable the material. In addition to safety concerns and curb appeal, a damaged or worn sign reflects poorly on the quality of your business.
You may have to replace all the damaged portions of a sign to fix it properly. Replacing the whole sign is often a good idea, especially if your previous signage was not outfitted with state-of-the-art laminates, finishes, and long-lasting material or printed with fade-free inks. The design can stay the same, but a higher-grade material and vibrant ink will give your new sign excellent visibility, guard against damage, and this fresh new look will get attention and draw customers into your business.
Fixing can also mean enlarging the size, as you are not redesigning unless your company information has changed. With the design stage already completed, A&I can properly scale your design, fabricate, and print your new sign for you. It is an easy fix that will do wonders for your sign’s ability to gain attention from potential clients or customers.
A company may want to update its look or brand from time to time. Changing the sign even if it is not damaged can be beneficial. By combining eye-catching graphics with a new message, a sign can get people’s attention and help rediscover your business. Your signs may stop being relevant as your business grows. Perhaps your information isn’t readable or no longer correct. Refreshing your signs may be necessary.
Over time, don’t forget about your directional signs. They can wear down and be unreadable in the rain and wind, causing people to become frustrated because the sign is no longer doing its job. Signs like these need only be reprinted but can have a considerable impact on the service they deliver.
By now, you are thinking this sounds overwhelming and expensive. It doesn’t have to be. If you are lucky, you do not have to change the whole sign; it is just a matter of a short evaluation. Signs with replaceable panels are an available option. A General Formulation Material can be used to cover other signs. It’s similar to a vinyl vehicle wrap in that it can be printed on, stretched over existing frames, and is very weather-resistant and durable. Printed decals are useful for covering up existing information on signs or advertising one-off sales. Now is the perfect time to take a good look at your exterior signage because so many options will fit your budget.
5 Reasons You Need to Refresh or Replace Your Exterior Signs
#1 – YOUR SIGN IS WEATHER BEATEN, FADED, OR DAMAGED
An old sign is not sending a positive message about your business. It won’t be noticed and gives off a negative vibe. Damaged signs can be a safety issue and, in time, could cost the company more money to repair.
#2- YOUR SIGN IS INEFFECTIVE
Make sure your signage works for you now- it is one of the hardest-working (and least expensive) marketing tools you have! If your sign is outdated, it’s time to work with us to create a sign that will get attention. To recapture people’s attention, we can redesign a sign with eye-catching graphics, vibrant colors, and a fresh message. It’s an investment that could bring you infinite returns for years to come. Get noticed and make people want to find out more about your company.
#3- YOUR SIGN IS TOO SMALL
When you started your business, it was perhaps all you could afford, but now your sign is too small and is not getting any attention. Maybe the information is too small to read as drivers pass by. A simple scale enlargement can solve all of these issues. You’ll be amazed by how effective this easy fix is at attracting attention to your business.
#4- ESTABLISH YOUR BRAND
Attract your target audience. If your sign does not compliment your business brand, logo, colors, message in a distinctive attention-grabbing way, then it is time to refresh your message and attract your target audience. More visibility, more business!
#5- NEW PRODUCTS/SERVICES/INFO
Sometimes things change. Change is good. It can be an excellent idea to change your signage to reflect this. It might be time to get rid of outdated information and graphics and keep up with the latest trends and styles. If your sign is behind the times, customers might think your business is as well.
Let us evaluate your current sign and make suggestions for a makeover. There are so many options and materials available to fit every budget. A&I would love to help you meet your full signage potential.
Our reprographics and printing solutions are one of our industry’s most credible and well-established businesses. From large-format architectural plans to outdoor signs and everything in between, we print it all. A&I can provide your business with options including outdoor signs, indoor signs, A-Frame signs, Channel Letter Signs, Window Signs, Directional and Construction signs, Safety Signs, signs for Hospitality, Corporations, School Districts, and so much more. We give every project our attention to detail and pay close attention to the needs of our customers. We can design and fabricate signs based on your specific requirements, designs, and branding, and we will make sure to create the right impact.